19 May 2016

What Is DoFollow & Nofollow Link: SEO For Beginners

What is the difference between dofollow and nofollow links

Nofollow

Link which contain Rel=”nofollow” HTML attribute is nofollow the attribute simply assist search engines to know more about the link. Whenever you found a little piece of code in your link i.e. Rel=”nofollow” it mean that the link is nofollow and these types of links does not impact the authority nor help you out to Improve Seo ranking or visibility of your website.

Because rel nofollow tag is a noindex tag which has in fact a clear instruction for Search engines that do not try to index particular link.

By adding the above mentioned code for noindex crawlers simply ignore it and do not give any value nor pass link juice which cannot be prolific for batter ranking in search engines.


Example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Dofollow

By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Example of Dofollow Link:

<a href=”http://www.google.com/”>Google</a>


Where to use ?

   DoFollow (we can use dofollow in following instances)
  •     Refer to site having related content.
  •     High quality websites (like Google blog)
  •     Link to the original source (in case you have referred content)


 NoFollow (we can use dofollow in following instances)
  •     In comments section as we do not have any control on it (any spam website might write a comment which might affect your website)
  •     Unrelated sites in content.
  •     Casino, gambling, porn sites.
  •     Affiliate Links (They are meant for linking and on sale basis commission, then why give them our link juice)

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