What is the difference between dofollow and nofollow links
Nofollow
Because rel nofollow tag is a noindex tag which has in fact a clear instruction for Search engines that do not try to index particular link.
By adding the above mentioned code for noindex crawlers simply ignore it and do not give any value nor pass link juice which cannot be prolific for batter ranking in search engines.
Example of Nofollow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Dofollow
By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.
Example of Dofollow Link:
<a href=”http://www.google.com/”>Google</a>
Where to use ?
DoFollow (we can use dofollow in following instances)- Refer to site having related content.
- High quality websites (like Google blog)
- Link to the original source (in case you have referred content)
NoFollow (we can use dofollow in following instances)
- In comments section as we do not have any control on it (any spam website might write a comment which might affect your website)
- Unrelated sites in content.
- Casino, gambling, porn sites.
- Affiliate Links (They are meant for linking and on sale basis commission, then why give them our link juice)
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